Brand Social Media Manager—FX Networks—Los Angeles, CA (May 2019 – present)
Coordinate deliverables for brand social content among internal departments, agency partners
Oversee partner agencies in daily management of brand TikTok, Instagram, Facebook accounts.
Managed production of social launch and sustain campaigns for shows including The Bear, Atlanta, DAVE, Mrs. America, American Horror Story, Mr Inbetween and more.
Sr. Social Media Strategist—Viacom: MTV—Los Angeles, CA (February 2019 – May 2019)
Manage day-to-day operations for the MTV Cribs social accounts, producing all social posts.
Develop and concept ideas for new digital series for the MTV Lifestyle vertical, create new content distribution processes to maximize efficiency and better serve the MTV target audience.
Assist in producing daily short-form videos in the food and DIY spaces for MTV Cribs.
Digital Managing Editor, TV Content—Discovery Inc. (Scripps Networks Interactive)—Knoxville, TN (May 2016 – July 2018)
Produce, manage and post social and website content for more than 60 shows seen on HGTV, Travel Channel and DIY Network to drive engagement and influence tune-in.
Direct third-party production companies in producing social videos from episode and original content and see all assets through to delivery, via project management systems.
Develop strategy for show- and talent-related content appearing in Instastories.
Develop relationships with talent and crews to produce on-the-fly articles, photo galleries, Instastories and social videos for breaking news and updates featuring network hosts.
Manage freelance writers, content budgets and calendars tracking content for more than 200 shows.
Work closely with internal creative services, public relations and brand marketing teams to incorporate social and digital elements into both show and network brand campaigns, on-air and off-channel.
Digital Managing Editor—TouchVision TV—Chicago, IL (Dec. 2014 – Jan. 2016)
Coordinated between news, features, documentaries and special projects teams to repackage video content from daily TV news show for website and social channels (Facebook, YouTube, Twitter).
Managed daily digital content publishing calendar across all teams.
Produced several hosted series for digital and TV in the features and cultural analysis areas.
Programmed YouTube and website playlists based on Google Analytics information on user behavior.
Managed and programmed the website homepage and playlists, edited all text content.
Contributed complementary text pieces, including news briefs and long-form features, to video pages.
Social Media Manager—RedEye Chicago—Chicago, IL (Sept. 2011 – Dec. 2014)
Strategized for, developed audience engagement, content reach through RedEye social channels.
Coordinated all brand efforts with print, website, marketing, sales, partnership staffs.
Managed commentary section, recruited and edited staff of 10 freelancers for daily web/print publish.
Increased Twitter following 171 percent, Facebook following 500 percent.
Managed live social coverage -- debates, TV show premieres -- with on-the-fly graphics, GIFs and more.
Developed partnerships with local influencers and venues for social media campaigns and promotion.
Events and Social Media Producer—Metromix/RedEye—Chicago, IL (Nov. 2010 – Sept. 2011)
Produced timely print and web editorial content and features covering local events.
Managed Metromix Chicago’s social media channels, doubled reach and followings in one year.
Assistant Editor—Playboy.com—Chicago, IL (August 2009 – Nov. 2010)
Assisted editors with copy-editing, headline writing, production management, brief write-ups.
Coordinated with design, photo, marketing, social media teams to see features to completion.
Columbia College Chicago | Bachelor of Arts: Magazine Journalism | May 2009 | Cumm. GPA: 3.3
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